E-Commerce · WooCommerce Store
Texan Outfitters
$220,000 in Revenue in Year One
How a Western apparel brand went from zero online sales to a thriving e-commerce business.
The Challenge
Texan Outfitters sold exclusively at trade shows and through wholesale accounts. They had zero direct-to-consumer online presence and limited technical knowledge to manage one.
Our Solution
We built a WooCommerce store on WordPress with 200+ SKUs, a visual size guide, filtering by category and size, and abandoned cart flows. We also built a simple product management dashboard they could run themselves.
What We Delivered
- ★Custom WooCommerce store
- ★200+ product listings with SEO descriptions
- ★Visual size guide and fit calculator
- ★Cart abandonment email sequence
- ★Inventory management system
- ★Wholesale portal for B2B buyers
“We had no idea how to sell online and were nervous about the whole thing. The American Web Store made it simple. $220k in year one was way beyond what we expected.”
Billy R.
Owner, Texan Outfitters
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