Marketing · Google Ads Management
Premier HVAC Services
How We Cut Cost Per Lead by 60% for an HVAC Company
A Google Ads overhaul that doubled monthly revenue while cutting wasted spend.
The Challenge
Premier HVAC was spending $5,000/month on Google Ads with a 12% impression share and $280 cost per lead. They were bidding on irrelevant keywords, had no negative keyword list, and their landing page had a 78% bounce rate.
Our Solution
We rebuilt their campaigns from scratch with tightly themed ad groups, a comprehensive negative keyword strategy, and a conversion-optimized landing page. We implemented call tracking and tied every lead back to its originating keyword.
What We Delivered
- ★Full Google Ads account restructure
- ★Keyword research and negative keyword list (500+ terms)
- ★New ad copy with A/B testing
- ★Conversion-optimized landing page
- ★Call tracking setup
- ★Google Tag Manager implementation
- ★Weekly optimization and reporting
“We were spending $5k/month on Google Ads with nothing to show for it. After two months with The American Web Store, our cost per lead dropped 60% and we doubled our monthly revenue.”
Robert L.
CEO, Premier HVAC Services
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