Branding · Brand Identity
Meridian Consulting
A Brand That Opened Enterprise Doors
How a rebrand repositioned a B2B consulting firm as the premium choice in their market.
The Challenge
Meridian Consulting was doing excellent work but losing pitches to competitors who simply looked more credible. Their logo was a generic template, their presentations were inconsistent, and their visual identity undermined their expertise in the room.
Our Solution
We designed a complete brand identity system — logo, color palette, typography, brand guidelines, business cards, and a full social media kit. The new brand projected the authority and precision that matched the quality of their actual work.
What We Delivered
- ★Logo design (5 concepts, 3 rounds of refinement)
- ★Full color palette and typography system
- ★Brand guidelines document (28 pages)
- ★Business card and letterhead design
- ★Social media profile kit (LinkedIn, Twitter, Instagram)
- ★Presentation template (PowerPoint + Keynote)
- ★Email signature design
“We rebranded with The American Web Store and the response was immediate. Clients started commenting on how professional we looked. We closed two enterprise deals the month after launch.”
Sarah M.
Founder, Meridian Consulting
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