Marketing · Meta Advertising
Capital Dental Group
3.8x Return on Ad Spend for a Dental Group
How targeted Meta campaigns filled appointment slots at 3 locations.
The Challenge
Capital Dental Group was running Meta ads in-house with inconsistent creative and no retargeting strategy. Their cost per new patient was $380 and campaigns ran at a loss.
Our Solution
We rebuilt their Meta campaigns with a full-funnel approach: awareness video ads, consideration carousel ads for specific treatments, and a retargeting layer that followed website visitors with a limited-time new patient offer.
What We Delivered
- ★Full Meta campaign restructure
- ★Awareness, consideration, and conversion campaigns
- ★Ad creative design (video and carousel)
- ★Retargeting audience setup
- ★New patient landing page
- ★Conversion tracking via Meta Pixel
“We went from losing money on Meta ads to a 3.8x return. Our three locations are now consistently full with new patients. The American Web Store knows dental marketing.”
Dr. Patricia N.
Owner, Capital Dental Group
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